So you want to get started with email marketing and you are confused about these two great email marketing tools, SendPulse vs ConvertKit. Not sure which one is better. Email marketing will, without a doubt, deliver a big return on investment. However, this is only possible if you do it correctly and with the appropriate tools. A full comparison of SendPulse and ConvertKit will assist you in making your decision.
I will compare the features of these two popular email marketing platforms to help find out which one best suits your business needs. But first let’s talk about what these actually do before we talk about the differences or which one is better.
SendPulse vs ConvertKit – What they actually do
- Create or import an email list, and use signup forms to collect email addresses
- automate your email. send emails based on time or conditions that you set
- track your emails to see which work best for you
- design HTML emails (emails that contain brand element like logo, videos, photos, etc). Without prior knowledge of HTML that you can send to your subscribers
- create sales or conversion funnels
- create custom landing pages, integrate third-party marketing tools into it and manage from one dashboard
SendPulse vs ConvertKit – Differences
|pricing||cheap||a bit expensive|
|delivery rate||doesn’t specify||has delivery of 99+%|
|email verification||lets you verify email address on your |
email list to improve delivery rates
|does not provide email verification|
|wrong link correction||does not have that feature||lets you correct wrong link in emails|
even after being sent
|SMS||lets you send SMS campaign to more than |
1000 mobile operators in 200+ countries
|does not have SMS marketing feature|
|SMTP service||lets you create your own SMTP server|
with 12,000 messages free every month
|No SMTP feature|
|push notifications||lets you engage your site visitors|
with web push notifications
|does not provide web push notification|
|chatbots||lets you build Facebook, Telegram, |
and WhatsApp chatbots for
auto replies and sales funnel
|does not have chatbots builder|
|landing pages||Easy-to-use drag and drop builder||fully customizable built-in templates|
|free trial||No deadline. you can send up to 15,000 |
semails to 500 subscribers per month
|14 days free. Card required.|
manage up to 1000 subscribers.
SendPulse: Is it for you?
SendPulse is an all-in-one marketing platform that allows to
- create and launch email campaign in no time
- Create responsive emails without any HTML knowledge in minutes
- Send SMS Campaigns to 1,000+ Mobile Network Operators in More than 200 Countries
- create chatbots for Facebook, Telegram, and WhatsApp for auto-replies and purchase funnels
- send web push notifications that are hard to miss
There’s a lot more. As a result, it’s more than simply an email marketing service; it’s a one-stop-shop for all of your eCommerce and marketing needs. When compared to ConvertKit, which just provides email marketing services, SendPulse is substantially larger. Let’s see the features of SendPulse .
I’ll discuss all the features of SendPulse one by one. This will give you a clear understanding of exactly what you’re getting.
Email Marketing Service
SendPulse enables you to develop professional-looking email marketing campaigns. You can quickly and easily design professional email templates with our drag and drop email builder. To make a template, you don’t need any technical or HTML abilities. With over 130 responsive templates, you can make the process of designing and building an email template a whole lot easier and faster. Use your company’s colors and style to create a unique subscription form that you can install on your website to collect email addresses from your customers or website visitors, and send out emails to them.
The email verification feature on SendPulse also plays an important role in your email campaign especially if you are sending cold emails. By ensuring that you only send emails to real email addresses, you can keep your mailing lists clean, stay out of the spam bin, maintain a strong sender reputation, and save money on campaigns.
The email automation on SendPulse allows you to send transactional and promotional emails that are sent automatically or on a schedule based on the conditions you set up. After sending emails and you realize that many of your subscribers are not opening your emails. Using segmentation on SendPulse, you can resend the emails to the subscribers that did not open the previous ones.
Web Push Notifications
Web/browser push notifications are messages received in your browser from a website. They send out emails to users informing them of sales, important updates, and new information on the website. Browser notifications are a new marketing channel that’s gaining traction because it has many benefits. SendPulse allows you to create web push notifications for site visitors or blog readers. Web push notifications are very hard to miss and easy to subscribe to. It also makes you money by allowing advertisers to send targeted web push ads to your subscribers.
SendPulse also allows you to create social media chatbots (Facebook, WhatsApp, and Telegram chatbots) which you can use to set up auto-replies and purchase funnels. Users are interested in learning more about your product line. Scheduling consultations, and checking the timetable. Allow the chatbots to do those duties so that your customer service manager may focus on more pressing issues. This is a great tool for digital companies with a lot of users.
On SendPulse, you can send SMS campaigns to more than 1,000 mobile network operators in more than 200 countries. You can deliver messages in every language of the world very fast. Moreover, you can segment your recipients, personalize and automate your SMS campaigns. You can also confirm orders, issue payment confirmation, or send a tracking number to your consumers automatically. You may also send a message to a user directly after they register on your website or sign up for a webinar using transactional SMS.
SendPulse allows you to create landing page, online store, and link page for your social media bio. With an easy-to-use drag and drop builder, you don’t need to write any line of code to create beautiful and responsive landing pages. You can do many things with the page – you can add buttons with the links to your chatbots and send auto-replies to your visitors’ frequently asked questions on messenger. In addition, you can also integrate a payment system to start taking secure payments from your visitors online which is good for eCommerce websites.
Additionally, SendPulse also lets you create an SMTP server that you can integrate into your website using any of the popular programming languages. With this, you can set up your own email marketing system that has features like – secure SSL connection, dedicated IP addressed, DKIM and SPF records, and tracking tools.
Free Chrome extension
SendPulse also provides a free chrome extension that lets you save any email from your Gmail inbox as a PDF, screenshot, or HTML template into your SendPulse account. These saved emails can give you inspiration when writing emails for your marketing campaigns.
SendPulse is cheap and you can get started in no time. You can start your 7-day free trial during which you can send up to 15,000 emails and get to know its power. After the trial, to continue using SendPulse you can opt-in for a subscription (monthly/6-month/yearly billing period) plan or the pay-as-you-go plan. With pay-as-you-go, you only pay for the number of emails you sent. Both subscription and pay-as-you-go are further divided into 3 plans; Standard, Pro, and Enterprise
For standard plan, A 25,000 email list cost about $80 on subscription plan while on pay-as-you-go, it cost about $57 . You can check the pricing here
Now let’s talk about ConvertKit …
ConvertKit – Should you go for it?
Without a doubt, ConvertKit is one of the best email marketing tools that you can get. Well it doesn’t have many service like other email marketing tools. But the one thing the platform does best is email marketing because seamless ways to automate email marketing.
ConvertKit is a good marketing tools that allows you to create landing pages, integrate other tools in it and sell digital products. I believe ConvertKit is the way to go but it is expensive especially for beginners.
Let’s take a look at all of ConvertKit‘s key features. After that, you can choose your favorite.
As you’re already aware ConvertKit is an email marketing platform that lets you connect with your audience and grow your brand. It’s so simple to use. With free built-in templates that you can edit to your taste.In few minutes you can start sending beautiful emails. You can also personalized your emails and by segmenting your emails, you can send different emails to different subscribers or customers. ConvertKit lets you create unlimited signup forms to generate leads and grow your lists. In addition to segmentation, ConvertKit also lets you organize your email lists using tags. These allow you to learn more about your audience so that you can give them material that is specifically tailored to their interests. ConvertKit has a 99 percent delivery record and a positive reputation with email providers. Which means your emails are more likely to reach the inbox, where they belong. Reporting
ConvertKit makes email automation so much easy. You don’t have to manually send email to customer every time they purchase, sign up or any other actions you can think of. You can automate this emails by setting some conditions and ConvertKit will take care of rest. This will not only saves you precious time that you can spend creating content but will also saves you hard work. I mean who wants to send email each time a subscriber signs up or a customer makes a purchase. With ConvertKit , you can automate your sales funnel like an expert, schedule email to be sent at a particular time and send email based on the rules that you set.
You’d be surprised to see what you can actually do with ConvertKit Creator Pro. If you send an email with wrong link. With Creator Pro, instead of sending another email with the correct link you can change the link in the email even after it has already been sent. You also don’t need to create Facebook ad segments to target certain audiences with your ad. ConvertKit segments your Facebook audience into several segments. You can also benefit from its deliverability report and more.
With fully customizable templates ConvertKit lets you create free landing pages. Whether you’re ready to deliver a product, promote an upcoming project, or tell your audience about yourself, landing pages help you get the word out quickly and easily. You can optimize your landing pages for analytics and search engines on ConvertKit. With landing page you can collect custom data, generate leads, connect to an automation that you set, and integrate the page with other tools that will help you increase your audience, gather information to connect with your audience and increase your sales.
Commerce and Integrations
Create digital product pages with ConvertKit ecommerce tools built for creators. With ConvertKit Commerce you can set up one-time purchases for products like an eBook or recurring subscriptions for premium monthly newsletters. If you sell products, course, membership or products on other platforms like shopify, woocommerce, teachable and so on. You can connect your ConvertKit to them and manage all your sales from one dashboard. You can easily create an automated sales and follow-up funnel to pitch your product to the right people. Integrate payment processing with low transaction fees in your sales page. You can find more about on the platforms you can connect with your ConvertKit account here
ConvertKit only has two plans: Creator and Creator Pro. There is also a free plan which you can use to manage up to 1000 subscriber. Any email list more than 1000, you would have to opt-in for either Creator plan which cost $79 for up to 5000 subscribers and Creator Pro which cost $111.
The number of subscribers determines the price you pay monthly or yearly. Whether free or paid plan, you can create unlimited landing pages & forms, sell digital products, and send email broadcast.
SendPulse vs ConvertKit Comparison – Summary
Finally, to answer the question “which one is better?”. My answer is that depends on your marketing strategy. If you are looking for a cheap all-in-one marketing tools, you know SendPulse is the right choice. But if you are looking for a good email marketing software that gives you control. You can go for ConvertKit. However, don’t go for it if you don’t have the money. Because as you can see, it’s quite expensive.
SendPulse doesn’t specify its delivery rate on the website but it shouldn’t be anything less than 95%. So long you have set up DKIM, SPF, and DMARC for your domain that can affect your emails delivery rate. SendPulse obviously has more features to offer than ConvertKit but that doesn’t make the latter any bit less better. If you’re a content creator, bloggers, etc. and you have the pocket. I suggest you go for ConvertKit. ConvertKit is actually geared toward content creator.