If you want to start Content Marketing in 2021 or are already skilled at it, you should read this post all the way through. I am confident you will enjoy it and learn something new. This post will teach you how to use digital content marketing to its full potential. But to understand the concept of content marketing, you must first comprehend the concept of digital marketing. Let’s start from there
What Is Digital Marketing
It is is an umbrella word. Digital marketing refers to strategies and methods for using digital media to promote businesses, products, and services (internet). The term “digital marketing” also refers to any type of paid or unpaid internet advertisement.
Search engine optimization (SEO), website content development, and email advertising are some of the latest techniques used in digital marketing. Social media management, E-commerce websites and mobile apps may also be involved.
Indeed It is impossible to exist in today’s world without having an online presence.
What Is Content?
If you want to launch a digital marketing campaign, you need content. Content is the basis for SEO because it includes the pages that rank in search results. Thus content is a general term used to describe any kind of textual, graphic, video, or interactive element on a website.
Also, Content provides value to a website by giving visitors a reason to come back. Nobody will go to a site that is just a parked page (the default page after purchasing a domain name) or a YouTube channel with no video content. However, you have a chance to gain new customers or subscribers if you fill your website with information about your company or your YouTube channel with good videos that people truly find useful.
In fact content is the heart of marketing….
Types Of Content
Generally, Content is divided into 4 categories:
These are Blog articles, Product descriptions, Landing pages, Press releases, Email copy, eBooks, and so on.
These are Video blogs, Studio production, On-location video, Video interviews or testimonials, Animations, Product demos, etc.
Podcasts, Webinars, Recorded interviews
Infographics, Custom illustrations, Calls-to-action, Wireframes and site mockups.
What Is Content Marketing
The process of developing, distributing, and advertising content in order to reach your target market is known as content marketing. It’s one of the most effective strategies for a business to keep existing clients or attract new ones. eBooks, infographics, blogs, and online videos are some of the simplest forms of content marketing.
The purpose of content marketing is to increase brand exposure, improve search engine rankings, and generate audience interest. Site analytics, keyword research, and focused strategy recommendations are all used in content marketing to nurture leads and facilitate sales.
So to understand the benefits of content marketing is to take a step back: What does your organization want to achieve?Then you can tie your commercial objectives to specific content marketing goals and actions.
Advantages Of Content Marketing
These are some of the major reasons why content marketing is so important. By looking at them individually, we can get a better grasp of content in general and why it helps businesses grow.
1. Higher domain authority
More high-quality content will improve your site’s perceived expertise, authority, relevance, and trust. In addition, your website’s domain authority will rise even more if that material receives more inbound connections from external sources. Domain Authority is a measure of a site’s success in search engine results.
2. Higher search engine rankings
Each new post you publish on your blog or new video in your channel is another page that search engine will index. Greater content don’t usually imply more search traffic. However, having more high-quality content indexed might give you more chances to rank for more queries. You should also have no issue appearing for long-tail keywords and topics that your clients commonly look for if you target them with your content.
3. Improves brand reputation
People will form an impression of your brand based on what they read. They’ll think more highly of your brand if they find what they’re reading helpful, educational, or enlightening. Furthermore, consumers will regard you as a more trustworthy, established thought leader in the field if they see your work published on external sites and appearing in their social newsfeeds.
4. Increase conversion rate
Your main content goals should be to engage, inform, assist, and provide value to your audience. After that you can pitch one of your products or services using any remaining space. You may quickly boost the number of conversions you receive if you do it correctly. Just keep in mind that the watchword here is “tactfully” — don’t convert your work into a billboard (i.e., don’t turn every of your content into advertisement). Give real value.. Let people learn one or two things from your content.
5. Saves marketing costs
The only thing content marketing will cost you is time. It’s extremely cost-effective, and it also provides compounding profits. Although the initial few months of a content marketing strategy may not provide much in the way of results, the following months will begin to show signs of progress. By the time you’re a few years in, your return could easily quadruple your investment (or more), consistently.
6. Earns Social traffic and followers
Increase your exposure by syndicating your content on social media sites. More users will see and read your content if you do this, and users will be able to share it with their friends and followers, considerably expanding your circle of followers. Over time, you’ll gain more and more social media followers for your brand, as well as more traffic from social media.
7. Helps build email list
Email marketing has the highest return on investment of any channel. You can cut through the noise of the internet and have one-on-one discussions with prospects and customers by sending newsletters, gated assets, and other types of branded content straight to the inboxes of your email list. You can do this by inserting CTA to your site so that people can subscribe to your newsletter. If you post interesting content, people will definitely want more from you.
Running content marketing campaigns gives you the ability to attain any goal you want without wasting money on short-term methods or expensive advertising.
Examples Of Content Marketing
There are countless options for what a single piece of content could look like because content marketing can take so many shapes and communicate to so many different audiences and buyer personas.
Here are some content marketing examples to consider when planning your campaigns, which span a variety of forms and buyer stages:
1. Blog Posts
Of course, blogging is an example of content marketing, it has been around for so many years….
Blog postings are a good place to start when it comes to content marketing. This is your chance to talk about hot industry topics, establish yourself as a thought leader, explain how your solutions can solve common problems, and drive traffic to your website.
Once you have blog content, you can repurpose it to create social media posts, long-form content on the same topic, eBooks using the same text but adding visuals, and more.
Videos complement your other marketing efforts by explaining the benefits of a particular solution, details about a product, or the nuances of a difficult problem.
Here’s an explainer video example from Fendi. This explains briefly how Fendi bags are made; from plant to bag. Explaining this concept helps generate demand for their services.
I can not stress how important video content is in digital marketing. I’m sure you’ve heard the adage “a picture is worth a thousand words” Well a video is worth a thousand more. Almost every business has videos on YouTube, Vimeo, Viddle, Wistia, or others explaining their niche or products
Webinars are online interactive seminars that you can create and deliver to your target audience. They can be live or recorded (or both). They’re also a chance for you to share your ideas on a certain business topic, a personal product, or anything else.
Collaborative webinars are an excellent way to work with another firm. You may also co-host webinars with other businesses, bringing in additional sources of expertise to make each webinar more valuable, as well as attracting viewers from all of your companies’ audiences.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
people love infographics… They’re appealing to the eye, simple to comprehend, and jam-packed with information. Including infographics in your content strategy is just a good idea for all of these reasons. The best aspect is that you have a lot of creative freedom when it comes to designing your infographic.
Potential customers can get an inside peek at what it’s like to deal with a firm or use a specific product or service by reading testimonials. Many companies have embraced testimonials, collecting statements and images from real customers and presenting them on their websites and in their marketing campaigns.
Content Marketing Medium
While your marketing assets help define who you are as a brand and the message you want to express, the channels through which you distribute them have an impact on who sees them and how effectively they function.
How you publish, promote, and amplify your content is equally important as what you create. Marketers can communicate with prospects and customers through a variety of methods. These are some important distribution methods you’ll likely come across:
1. Organic Traffic (SEO)
Generating organic traffic is achieved through SEO. In effect, site visitors click on your content they found in organic Search Engine Result Pages(SERPs) — and it all started with a search query.
The content you publish on your site is indexed by search engines and served to users, and it doesn’t have to just be blog articles. Video content and infographics — anything ungated, really — also appear in SERPs, granting you more exposure and the chance to funnel traffic to your site.
2. Paid Traffic
Driving search engine traffic through organic content is a great long-term investment. But sometimes your company needs a faster, more measurable form of ROI, which can be accomplished via paid ads.
As a form of pay-per-click advertising, you can advertise your content on Google, Facebook, YouTube, and many more giving your brand major exposure that couldn’t be accomplished otherwise.
Creating landing pages, branded ad copy, and click-worthy titles on your paid ads can steal traffic from SERP competitors and funnel commercial leads to your site.
3. Email Marketing
Email marketing delivers a significant ROI. By distributing newsletters, gated assets, and other forms of branded content directly to the inboxes of your email list, you can cut through the noise of the web and have one-on-one conversations with prospects and customers. By Segmenting your email lists into various account types, reader intent, and industries, you can also distribute content with precision, ensuring your message gets to the right people at the right time.
4. Social Media Marketing
Social media helps give your marketing more personality, cause, and commentary. You can post targeted content on one channel, and other types of assets on another — wherever your audience is, you meet them there.
Your social channels also empower you to respond to subscribers and followers, measure engagement in real-time, promote products, and network with influencers. It’s a versatile, highly vibrant ecosystem to capitalize on.
LinkedIn, YouTube, Facebook, Twitter, Instagram, and Pinterest give your content reach it couldn’t achieve elsewhere, making it a vital tool in your distribution strategy.
5. Link Building
Obtaining quality, authentic backlinks from authoritative sites is an immensely powerful technique to expand your brand’s reach because it is a Google ranking factor. Link building is the methodology for generating interest in your content and securing the links you seek. You can do this through:
- Creating well-researched content that’s worthy of links.
- Publishing proprietary studies that don’t exist anywhere else on the web.
- Guest-posting on other high-value industry sites and publications.
- Manual or automated link outreach.
The key to link building is to publish your material and then get it into the appropriate hands. Each incoming domain URL’s link juice will improve your site’s ranks.
Content Marketing Tools
Every year, the market for content marketing tools (and related sectors) expands. Now software, plugins, dashboards, integrations, and analytics are all table stakes in today’s industry, where user experience is paramount and technology demands that marketers update their approaches in near real-time.
Content writing truly takes a lot of time if you’re doing everything by yourself. If you want to start making money with content marketing fast, you’ll need tools that will make it easier and faster. Like writing 5 blog posts daily..
I’ve put up a list below of tech options to help you get more specific, effective, and engaging with your marketing…. thus saving you a lot of time.
- Content Artemis
This is a cutting-edge new technology that searches for the best content for your target audience and instantly combines it into a one-of-a-kind free traffic generator, boosting your authority and doubling your conversions…
- Curation Cloud
Here’s a brand new app that allows you to siphon tons of content you didn’t create and turn it into all the traffic you want.
You might be thinking why Grammarly, you don’t want to create content no one understands. It’s a free checker that helps you find any error and correct them.
Videos & Infographics Creation Software
Viddle is a video marketing platform that may be used for a variety of purposes. You may use this platform to create professional videos, market them, engage viewers, obtain targeted traffic, import videos without using an API, and host and play videos on an ultra-fast server. It is cheap (One time payment) compare to Vimeo, Wistia and others and you can also monetize your videos
- AnimatioX Pro
AnimatioX helps you create unlimited attention-grabbing animations in seconds that are guaranteed to increase traffic and sales. You don’t need any technical skills to use this software.
For design any kind of graphics you can think of.
- Secret Email System
This is a book reveals how to build A Seven-Figure Online Business using ethical email marketing to drive revenue, sales, and commissions without ever creating a product, fulfilling services, running ads, or providing customer service — and best of all, just working 30 minutes a day, all while automatically generating sales 24 hours a day, seven days a week
It’s general knowledge that email is the most effective way of promoting and selling. Everyone understands that email marketing and list building are the only ways to succeed in the digital age. This software makes it easier by allowing you to send unlimited emails and ensures that they are viewed, which is ideal for mass email marketing.
There is a lot of other software to help you create content. But these are great tools to help in creating content…
How Long Does It Take For Content Marketing To Yield Return?
Content marketing is a long-term investment which is great since, like personal wealth, it grows and compounds over time. You have a comprehensive inventory of pages garnering traffic every second as long as your website and social feeds are active. The higher the quality of your material, the more likely it is to provide a larger return on investment.
You can’t publish a blog post one day and expect immediate gains the next. Search engine algorithms must crawl your pages, parse through enormous amounts of code, assess the quality of your content, and index those pages in SERPs for the appropriate searchers.
Google or other search engines may rank your blog post in position 3 on day 10, but then position 12 a few weeks later — and vice versa. It can take at least 100 days (or about 3 months) for your content to “fully mature” in the eyes of search engines.
This is not a quick process…
After the 100-day mark, you can safely assume that those pages have “matured” and settled into a more concrete, predictable SERP position. Content marketing might take about 6 months – 1 year to begin showing true ROI.
How To Create Content?
As a beginner in content marketing, you may have a lot of ideas in your head, but you will eventually run out of them; pros will know this because they have been in this situation many times, uncertain of what type of content to generate and share. For coming up with content ideas, there are plenty of tools, tactics, and strategies available. Here are some proven ways to generate content for your niche.
1. Using Analytics
Using statistics is one of the finest ways to figure out what your audience enjoys and if you are a beginner, you can use analytics to know what works for you. You can do keyword research to see suggestions and search volume. Your social media analytics can also tell you what’s working and what’s not by going to your posts and see how they are performing. You might want to re-create your top-performing posts.
2. Ask your audience
In addition, you can ask your audience by posting on social media “what content would you like us to share”; you’ll get great ideas that you might never even think of. Also you can a create survey or poll like on Twitter. On the other hand, you can email your subscribers and ask them what content they would like to see from you.
3. Competitor websites and social media profiles
Consequently you may keep track of any new innovations, blog posts or campaigns your competitors are undertaking by checking in on a regular basis. Is it true that they’re creating new landing pages? They have a new blog post, what is it about? Did they completely revamp their website? Is this something you can mimic?
4. Follow trends
Find monthly, seasonal, or annual search trends as well to learn not just what’s on people’s minds. But also when and how often they’re thinking about it. Google Trends and Twitter (trends for you) can also give you insights and these insights help you plan out content on a stricter schedule and get in front of trends before they repeat in a given year.
5. Use Software
The process of creating content has been simplified. If you’re new to content marketing or have run out of ideas, you may also employ software to create content or give you insights. When you enter your niche, there are software that will make suggestions and even write or create videos for you. Some of them have already been mentioned above.
There are many ways to get content ideas; So how do you get your content ideas? Write in the comment, I might learn new ways…
In conclusion, Content marketing will be around for a long time and will expand at a higher rate as firms compete more fiercely. In fact, because it is a digital marketing solution that cannot be overlooked if a firm is to flourish, online content marketing will be the deciding factor between success and failure.
The utilization of video content is also on the rise. With figures saying that 5 billion videos are seen every day on YouTube alone, it’s a form of content we can’t ignore. The quality and proper distribution of Content across various platforms should be the primary focus. I hope this article is useful to small and large businesses, as well as aspiring content writers. Please let me know if I miss anything.